Digital transformation of marketing and communication. Identify and close critical gaps: Digital skills, agile processes, data & AI, personalized content.
Using data and artificial intelligence to generate insights, test messages, create content, improve targeting. Example: Campaign performance +75%, customer contact +28%.
Digital scoring model to measure and increase communication performance (engagements, leads).
PR Report 12/2024, Copyright: Johann Oberauer GmbHFramework for Omnichannel Transformation
